李建裕 教授
| 學歷 | 國立交通大學經營管理研究所博士 國立中山大學企業管理研究所碩士 國立成功大學工業管理科學系學士 |
研究室 | 研究室羅耀拉大樓SL422 |
| 經歷 | 82.6~83.6 新力企業行銷企劃專員 83.6~87.9 美商埃索石油公司(Exxon)台灣分公司業務經理 87.9~92.6 大華技術學院國貿系專任講師 90.9~91.12 工業技術研究院經資中心(IEK)特約研究員 92.8~ 99.7輔仁大學國際貿易與金融學系專任助理教授 99.8~101.1 輔仁大學金融與國際企業學系專任副教授 98.8~104.7 輔仁大學科技管理碩士學程主任 101.2~104.7輔仁大學商學研究所專任副教授 104.8~106.7輔仁大學金融與國際企業學系暨金融碩士班主任 104.8~ 輔仁大學金融與國際企業學系專任教授 |
連絡方式 | (02)2905-2025 |
| 任教科目 | 行銷管理、國際行銷專題研討、創新與科技管理、金融行銷 | ||
| 研究領域 | 行銷研究、金融行銷、創新管理、綠色行銷 | ||
學術成果
- Bruce C. Y. Lee (2007), “Consumer Attitude Toward Virtual Stores and Its Correlates,” Journal of Retailing and Consumer Services, 14 (3), pp.182-191 (NSC95-2416-H-030-006).
- 李建裕、蘇怡華 (2007)，”量販業會員制與顧客忠誠度之研究”，IT IS產業論壇，第九卷第二期，第81~101頁。
- 李建裕、林妙雀、林君怡、劉宛琳 (2007)，”文化商品品牌形象之研究–鶯歌陶瓷之實證研究”，行銷評論，第四卷第三期，第365~389頁。
- Bruce C. Y. Lee and C. T. Hsiao (2008), “When does gray market occur? – A Cournot duopoly model of intra-brand competition,” International Journal of Revenue Management, 2 (2), pp.201-214. (NSC94-2416-H-030-006).
- Huang, Jen-Hung, Bruce C.Y. Lee, Chih-Tung Hsiao (2008), “Managing channel quality: The consequential impacts of gray market,” Total Quality Management & Business Excellence, 19 (12), pp.1235-1247. (SSCI)
- 蕭志同、彭惠苓、李建裕、黃吟萍 (2008)，”台灣汽車潤滑油灰色市場結構探討：系統動態學模型”，台灣企業績效學刊，2(1), pp.73-91。
- Ming-Miin Yu and Bruce C. Y. Lee (2009), “Efficiency and Effectiveness of Service Business: Evidence from International Tourist Hotels in Taiwan,” Tourism Management, 30 (4), pp.571-580. (SSCI)
- Chih-Tung Hsiao, Hui-Ling Peng and Bruce C. Y. Lee (2009), “A dynamic demand-supply model for elementary school teachers in Taiwan,” International Journal of Electronic Business Management, 7(3), pp.190-200.
- 林妙雀、李建裕(2010)，”吞世代青少年品牌形象及品牌態度之研究- 以同儕從眾行為為干擾變數”，行銷評論，7 (4), pp.525-556.
- 林語辰、王慧美、李建裕 (2011)，”影響企業社會責任基金首次申購行為意向之研究”，輔仁管理評論，18 (2)，pp.1-22.
- Bruce C. Y. Lee (2012), “The determinants of consumer attitude toward service innovation- The evidence of ETC system in Taiwan,” Journal of Services Marketing (SSCI), 26 (1), pp.9-19.
- Bruce C. Y. Lee (2012), “The Determinant of Consumer Adoption of Product Innovation – A Multi-Component Measure and Its Antecedents”, Asian Journal of Technology Innovation (SSCI), 20 (2), pp.295-307.
- Miao-Que Lin and Bruce C. Y. Lee (2012), “The Influence of Website Environment on Brand Loyalty: Brand Trust and Brand Affect as Mediators,” International Journal of Electronic Business Management, 10 (4), pp.308-321.
- 魏久峰、李建裕、尤晴韻 (2013)，"行銷創新策略對台灣文創業行銷創新績效的影響”，創業管理研究，8 (3)，pp.85-111.
- Bruce C. Y. Lee, Tun-Chih Kou and Chiou-Fong Wei (2014), “Exploring the effect of product type differences on R&D outsourcing strategies and knowledge sharing in the high-tech industry,” International Journal of Business and Management, Vol.9, No.2, pp.80-90.
- Bruce C. Y. Lee and Fred T.C. Kou (2014), “Customer orientation on new product activities and performance from the contract manufacturer’s viewpoint,” South African Journal of Business Management(SSCI), 45(3), pp.111-120.
- Bruce C. Y. Lee (2014), “Critical decision in new product launch: Pricing and advertising strategies on consumer adoption of green product innovation,” Asian Journal of Technology Innovation (SSCI), 22 (1), pp.16-32.
- Wei Chiou-Fong, Bruce C. Y. Lee, Tun-Chih Kou, and Chun-Kuang Wu (2014), “Green marketing: The roles of appeal type and price level”, Advances in Management and Applied Economics, 4 (5), pp.63-83.
- Tun-Chih Kou and Bruce C. Y. Lee (2015), “The Influence of Supply Chain Architecture on New Product Launch and Performance in the High-Tech Industry”, Journal of Business and Industrial Marketing (SSCI), 30 (5), pp.677-687.
- Tun-Chih Kou, Bruce C. Y. Lee and Chiou-Fong Wei (2015), “The role of product lean launch in customer relationships and performance in the high-tech manufacturing industry”, International Journal of Operations and Production Management (SSCI), 35(8), pp.1207-1223.
- Ping-Lung Huang, Bruce C. Y. Lee, Chen-Song Wang and Chi-Te Sun (2017), “Relative importance of the factors under the ISO-10015 quality management guidelines that influence the service quality of certification bodies”, Journal of Economics and Management, 13 (1), pp.105-137.
- Ping-Lung Huang , Bruce C. Y. Lee, Chen-Song Wang (2017), “The study of relative importance factors of the ISO 9001-2015 standards clause based on certification bodies auditor viewpoint”, International Journal of Research in Business Management, 5(5), pp.105-116.
- Wei, Chiou-Fong, Chang-Tang Chiang, Tun-Chih Kou, Bruce C. Y. Lee (2017), “Toward Sustainable Livehoods: Investigating the Drivers of Purchase Behavior for Green Products”, Business Strategy and the Environment (SSCI, IF:3.479), 26(5), pp.626-639.
