【期刊論文】

Chien-Shan Han; Yu-Ming Hsu*; Han-Jen Hsu. (2024). Charging forward: unveiling the dynamics of consumer EV adoption in Asia's transition to green mobility. Asia Pacific Journal of Marketing and Logistics (Accepted)(*本人為通訊作者)(SSCI; Q1 Journal; IF=4.0)

Chun-Kuang Wu, Chih-An Lin, Yu-Ming Hsu*. (2024). Unveiling the intricate dynamics of user engagement in social media: the triad co-evolution through affordances and emotional attachment. Communication Research and Practice (Accepted) (*本人為通訊作者) (Q1 Journal; IF=1.8)

Chih-An Lin, Yu-Ming Hsu*, Leemen Lee, Jirayu Poomontre Kasemsant, Pair Sajampun. (2024). Consumer preferences in AI product design: A comparative study of social influence and anthropomorphic appeal in eastern and western cultures. International Journal of Organizational Innovation, Vol. 16 No. 3, 150-168. (*本人為通訊作者) (EI)

Chih-An Lin, Yu-Ming Hsu, Homin Chen. (2023). Creating a virtuous circle during a pandemic threat: netizens' resilience via information-induced psychological distance and social media approach. Online Information Review (Accepted) (SSCI, Q1 Journal; IF=3.1)

Chih-An Lin, Yu-Ming Hsu*, Homin Chen. (2023). How Does Internet Celebrity Recommendation Affect Followers' Recommendation Adoption Willingness: A Dual-Path Psychological Processing Model. Journal of Management and Business Research 管理學報 (Accepted) (*本人為通訊作者) (TSSCI, Tier 1)

Homin Chen, Yu-Ming Hsu*. (2023). Influence of information technology and marketing capabilities in achieving superior customer performance: Evidence from Taiwan. Asia Pacific Business Review, Vol. 29 No. 3, pp. 678-700. (*本人為通訊作者) (SSCI, Q2 Journal; IF=2.9)

【研討會論文】

Yu-Ming Hsu, Chih-An, Lin (2023). Unraveling the roles of value co-creation engagement and temporal usage in social commerce continuance intentions: an affordance perspective. The 15th Asian Academy of Management International Conference 2023, AAMC 2023. (First author)

Chih-An, Lin, Yu-Ming Hsu, Wei-Chung Huang (2023). Factors affecting use intention for artificial intelligence products: The perspectives of social influence and social media attachment. International Conference on Innovation and Management, IAM 2023. (Corresponding author)

Chih-An Lin, Yu-Ming Hsu, Wei-Chung Huang (2022). Differentiating the different drives of social influence and anthropomorphism on privacy concerns in AI adoption. (2022). IEEE International Conference on Social Sciences and Intelligence Management, IEEE SSIM 2022. (Corresponding author)

Chiung-Hui Huang, Yu-Ming Hsu, Chun-Ming Chang, Yu-Ting Chiu (2022). Value Assessment Framework of NFTs -A Content Analysis of NFT Winner Cases. International Conference on Service Science and Innovation, ICSSI 2022. (Corresponding author)

Chun-Ming Chang & Yu-Ming Hsu (2018). Factors affecting customers purchase intention in social media live stream shopping platforms: The perspectives of social persuasion and attractiveness. International Conference on Research Perspectives on Entrepreneurship Education Business Management and Social Sciences, EBMS.